Dr. Ulrike Weiler parts facts from fiction in regard to the most pressing questions concerning the
production and consumption of meat. She debunks the conflicts between the protection of animals, the
environment and the consumer – and she guides us to a path of politically correct meat consumption.
Lately, meat has been given a bad reputation. Consumers are troubled by concerns about the conditions
of production. They fear health risks and question the moral implications of killing animals for food. At the same time a countermovement celebrating hedonistic meat consumption is evolving. The luxury segment with kobe and dry aged beef is generating increasing sales. The book takes up the most viral issues around the topic of meat and explains how to distinguish good from bad meat products.