Good Idea!

Learning to think creatively

How to harness your own creative energies and overcome a deficit of ideas – a seven-step guide

Innovative and unexpected ideas are in demand in all areas of life, especially when automated processes are not adequate and extraordinary approaches are required – whether it’s remodeling a house, giving a lecture or presentation, recruiting new employees, or making everyday family and work life run more smoothly. The good news is that creative thinking is not an inborn aptitude, rather is something that can be acquired.

The authors, a brain researcher and a journalist who has been working creatively for decades, describes how and under what conditions new ideas arise in the brain and how you can identify which factors are essential for you. By way of many exercises, this book provides practical every-day guidance on how to follow your own individual path to find creative and unconventional solutions to problems and how to train this kind of thinking to stimulate fresh and innovative ideas.

· With many concrete strategies for both professional and private life – creativity techniques, exercises, and tests

· Perfect combination of authors: brain researcher Prof. Dr. Martin Korte provides neuroscience background information; Gaby Miketta shows how this knowledge can be put into practice in everyday life.