Gen Z

For Decision-Makers

Zooming into the Future

Nearly a third of all human beings alive now are “Zoomers”—members of Generation Z—and they are ready to make our society fit for the future if only we let them. Those aged between 10 and 25 are weighed down by anxiety for the future of our planet and by the highest ever rate of mental illness. Yet they are also more connected and tech-savvy than any generation before. They are the first true digital natives.

Businesses in particular find themselves asking: What makes Gen Z tick? And what is the best way to work with them?

The editors of this book have brought both perspectives together. The result is a visionary book for decision-makers, rich in real-life case studies by and about a young generation and its (potential) roles in society, politics, and business.