Price King!!!

An anomaly regarding novels of recent yearsLiterary critic Kim Mi-jung

“An overwhelming sense of light rhythm and speed— novelist Ahn Bo-yoon

“A work that is dazzling yet agile, absurd and bland, yet at the same time weighty. In that sense, it delightfully deviates from the norm, yet it is also classic.—novelist Eun Hee-kyung

If you endure unfamiliarity just a little, you’ll soon be captivated by the novel’s unique rhythm. Based on the idea that even invisible experiences like revenge can be sold, the story sharply satirizes commercial capitalism…. What is important is Cheon-gu’s transformation. He had never once left his neighborhood and family, and even at his first job, he was practically dragged in by his mother. The climax, in which the seemingly powerless man literally swallows all his shackles to reach a blank slate and prepares a stepping stone to move to the next stage, is chilling—unlike before—and therefore shocking. The author’s steadfastness in using extravagant humor to point out societal problems while realizing the protagonist’s self-discovery is impressive.” — Cine21

Winner of the 2023 Munhakdongne Literary Prize in Fiction

Irreverent as John Kennedy Toole’s A Confederacy of Dunces, with the absurdity of Kafka’s Metamorphosis and the existential reflection of Murakami.

A novel “with a clear authorial stamp” and “like a peculiar indie movie”: lively and entertaining, yet with a clear intention beneath the absurdity.

PRICE KING!!! opens with Gu Cheon-gu, an unemployed, painfully passive man who has never once stepped outside the narrow boundaries set by his family. He’s dragged—almost literally—into a job at the bizarre “Price King Mart,” run by the legendary merchant Batch “Price King” Crowder, a man rumoured to be able to buy and sell anything in existence… Literally anything: the store deals in items like “revenge without a target,” “manageable misfortune,” and even relics that can guarantee a 53% election victory.

As Cheon-gu tries to make sense of the job, he’s pulled into increasingly surreal transactions, strange customers, and power struggles that hint at something much larger going on behind the scenes. As the story unfolds, the supermarket becomes less a workplace and more a distorted mirror of the world outside—where politics, desire, belief, and identity are all up for sale.