Bruno Ballardini after completing his studies in philosophy, became one of Italy’s most widely acknowledged marketing and strategic communication experts. He has taught at Università di Salerno and Università di Roma. He has authored the best-sellers Gesù lava più bianco. Ovvero, come la Chiesa inventò il marketing (minimum fax, 2007) and Gesù e i saldi di fine stagione. Perché la Chiesa non “vende” più (Piemme, 2011), which have earned him a widespread reputation as an authority in the field of marketing applied to philosophies and religions.
A sophisticated scholar of oriental disciplines and philosophies, he has translated Yamamoto Tsunetomo’s Hagakure (Edizioni Mediterranee, 2010) and a special edition of Sun Tzu’s classic The Art of War titled L’arte della Guerra nella vita quotidiana (Piemme, 2013). He recently wrote about Islamic terror communication in ISIS®. Il marketing dell’Apocalisse (Baldini & Castoldi, 2015) and about sports ethics in Contro lo sport (a favore dell’ozio) (Baldini & Castoldi, 2016).