Doris Märtin, PhD, studied languages and literature and made a profession of finding the right words. Her books are about language and appearances, about the good life, and about awareness in dealing with oneself and others. She is an expert on communication and personality, a systemic coach, a member of the German Council on Manners and Etiquette (Knigge-Rat) and a presence in the media. As an adviser on corporate language, she helps businesses appeal to customers emotionally and intelligently.